Every year in England and Wales water companies deal with over 300,000 blockages, thousands of which see people’s homes and belongings ruined by sewer flooding. Across Kent, Sussex, Hampshire and the Isle of Wight, in the last year alone Southern Water has dealt with 23,000 blockages caused by a build up of fat and unflushable items in its 39,600KM of sewers.
Around £90million is spent EVERY year clearing blockages nationwide. However total costs, including damage from pollution and clean-ups is estimated to exceed a whopping £200million each year. Money which has to come from somewhere…and it’s usually customers’ bills.
That’s why today, Southern Water and the Consumer Council for Water (CCWater), the independent consumer watchdog, have launched a new campaign called The Unflushables to help customers understand the impact of internal sewage flooding, and what simple steps people can take to stop it.
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‘The Unflushables’ campaign aims to help people across Kent, Sussex, Hampshire and the Isle of Wight know how to properly dispose of fat, oil, grease and unflushable items like wipes, tampons, nappies and condoms. It’s designed to help customers understand the impact a sewage flood in their house can have – and provide some hints and tips to help prevent it.
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As part of the campaign, they have a produced a new, stop-motion animation with award-winning Progress Film Company to help bring this sticky issue to life.
Tim Bagnall, Southern Water’s Wastewater Manager, said:
“Sewer flooding can be a really upsetting experience for our customers. Everyone in the water industry knows that fat, oil, grease and unflushables are one of the biggest causes of internal flooding, but it’s amazing how few of our customers make the link between what they flush down toilets and pour down sinks and the sewage flooding their home, if they’re unlucky enough to experience it.
“At least 95 per cent of wipes on the market are not designed to be flushable, and even those that say they are can cause blockages. When even a small blockage can cause sewage to flood homes and gardens, it’s something that people really need to be aware of and help take responsibility for.”
Steve Grebby, CCWater’s sewer expert, said:
“Sewer flooding causes misery for thousands of households every year and the emotional cost can be just as damaging as any financial implications. Treasured memories and possessions can be ruined in the blink of an eye.”
“One very simple way we can help protect ourselves and our neighbours from this threat is by making sure we only flush pee, poo and paper down the loo. It’s in all of our interests to keep sewage where it belongs – in the sewer.”
Notes to editors